Using Professionalism in Social Media
When one considers the idea of writing professionally, it is typically not thought of in social environments. Professional writing is usually found in more professional settings such as one’s work place or even an academic setting like the classroom. The following blog post is going to help anyone looking to increase their level of professionalism when using today’s variety of social media platforms. These platforms include sites such as Facebook, Twitter, Foursquare, etc.
The first and foremost rule when using different social media platforms is to adjust your privacy and other account settings to ensure that only the people you choose will be allowed to access the information you post on your page. No matter which site it is that you are using, this is one very important step to maintaining professionalism because it allows you to control what content is seen by whom on your page. On Facebook specifically, your settings allow you choose a specific group of people that can see all of the information and posts on your page along with choosing a specific group who will only receive limited access to your page. This is a great feature for those who post personal information that they may not want all of their friends to see.
Though most organizations will not ask to access your social networking pages directly, that doesn’t mean they don’t want to or they won’t. In most cases, when seeking employment, the employer will want to look through any of your social networking pages at some point in time to ensure that they are employing an individual who acts in a professional manner in and outside the workplace. For this reason, it is important to keep any unprofessional pictures and posts off of your pages. A good example provided to us by Earth Class Email of bad usage of social networking, involves a firm and it’s employee. An employee decided to post a negative thought on his Twitter page about the hometown of the firm’s recent client. Because the person being talked about was one of the firm’s biggest clients, the post created a lot of negative publicity for the company. This resulted in the employee getting fired from the firm.
Even though Facebook and Twitter are both great ways to meet people, there is another social network that can be better utilized for your professional career. One great way to keep your personal and professional life separate is to create a LinkedIn account. This will allow you to network in a more professional environment by meeting people in the same field of study as you. Keeping a professional presence on LinkedIn will help you build connections with people in the professional world that may lead to new and potentially better opportunities in your career. Though LinkedIn is considered more of a professional networking platform, it is still important to consider all of the tips listed above on the professional usage of social media to keep your page and self-image looking suitable.