When giving a presentation, it is always good to show your audience an infographic so that they can visualize your main points. There are many different types of infographics that you can create for your audience so you must make sure you select the right type to maximize your audiences’ experience. Creating one may seem complex, but in reality it can be very simple. An infographic that you may like may not necessarily entice the audience that you are presenting to. Before you start, read this informative step-by-step process on how to perfectly complement your PowerPoint presentation with an effective infographic.
- Know Your Audience– It is important to know your audience for various reasons. For one it is important because once you know your audience, you know how to present to them effectively. You can select the right template, color scheme, etc. The better you know the audience, the better you know what to put and what not to put in your infographic.
- Select the Proper Medium– Based on what you know about your audience, it is now time to select the right medium. Once you know the audience you can determine what they would like to see the most in an infographic. You can keep it basic with a chart or graph or you can make it very complex with different quotes, pictures, ClipArt, etc. Whichever style you decide to use, it is important to make sure that it is informing the audience effectively.
- Choose Your Color– Once you have opened your template it is time to choose a color scheme that complements your presentation well. Make sure to pick one that is attractive and creates interest.
- Create an Effective Title– Now it is time to think of a title that is appropriate for your infographic. Choose a title that will tell your audience exactly what they are in for. Use your knowledge of the audience to create one that will engage them right from the get go.
- Present your Data Well- When beginning to construct your infographic you should make sure that your data, charts, graphs etc. are placed perfectly for your audience to understand the message well. An effective infographic makes the audience beg for more at the end. Use this as a goal when constructing yours.
- Include Your Sources- It is always good to include the sources that you have used to create the infographic. This shows good etiquette on your part and also gives credit where credit is due.
- Go Over the Infographic- Once you feel that the infographic is completed, it is paramount that you review the infographic a couple of times to make sure that there are no mistakes and that it is designed perfectly for your audience. It is also smart to get another pair of eyes to look it over and make sure that you have done well.
- Completed- Your infographic is now completed and is ready to be shown to your audience. Make sure to be confident and deliver a powerful presentation!
Nicholas Stylos is currently studying Finance at the University of South Florida, aspiring to one day be a financial advisor. Nicholas is currently enrolled in Professional Writing at USF.