Delivering a presentation is important in the career world. Your boss is always asking you to come up with new ideas and present it to the rest of the company. So what do you do in this situation? I have studied ways to deliver a presentation, so after reading this, you will be prepared for anything. The most important thing is practice. Also, if you’re doing a PowerPoint, you should know exactly what you’re talking about before making any sort of presentation.
An important part of a presentation still involves the question and answer session. I believe this part is possibly the most difficult part of the presentation. It is something that people are usually not ready for, and also the most nerve-racking. This part of the presentation gives you an opportunity to hone in on the important parts and help people figure out what your presentation is a is about. The hard part is being asked difficult questions. According to Bovee and Thill try not to avoid it, just give a vague answer and move on to the next person. If you avoid it, the entire presentation will not be as professional as it was before, so give the person some kind of answer. Paying attention to nonverbal communication of the questioner can change the way the question is being asked so it becomes much easier to answer. You may also repeat the question and ask for clarification.
Preparation is also very important for this part of the presentation, if you really want to be prepared for the question and answer session. Before presenting anything you should always research the audience and how they will react to this presentation. This way you will get a better feel for the kind of questions that the audience members will ask. The concerns and interests will become clearer when the audience is known. Do not think that you can just wing it; preparation is the key to success.
Sometimes the question a person asks is not important, or is not relevant to the topic that is being presented. If you cannot give an answer at that time, you can meet with the questioner and talk to them after according to Bovee and Thill. This looks as if you care a lot more than just avoiding the question. Also, if you are not exactly sure at the time of the answer, or if the opinion of the question is different, you can say that you will get back to the questioner after more research is completed. Just remember to always keep your cool and do not let your emotions get the best of you. It may be tough, but in the end know how hard you prepared for this.
At the end of the presentation, there are always so many people continuing to ask many questions. This is when the presenter should say something like, “Our time is almost up. Let’s have one more question”. This way people will understand that you as a presenter can no longer answer any more questions.
Tara Cooper is a Business Marketing student at the University of South Florida. She hopes to one day work in the marketing industry.