Many people believe the common misnomer that it is easy to write a blog. There are many aspects that are essential to writing a successful blog, and those aspects are even more important when trying to write a professional blog. Just because you choose to write a blog, does not mean that people will want to read it. The first step in creating a successful blog is to plan your ideas before writing the content. Blogging, unlike other forms of Social Media like Facebook or Twitter, is a communication channel that is based upon well thought out and well articulated thoughts and ideas. Whereas other social media outlets encourage daily or hourly posting to your page to share your feelings, emotions or current status, Blogging relies on content that is informative, pertinent, and has long lasting value to the reader(s), who can refer back to the blog days, weeks and even months later to review the information that was shared, and build upon those ideas or opinions with related information.
Another common misconception about blogging is that in order to keep your audience interested, you have to update your blog on a daily basis. Because other social media outlets rely so heavily on constant updates through status updates or tweets, people think that the same must be true about blogs. If your blog has good content, your readers are willing to wait for the next installment to come out. Good blogs also rely on feedback submitted by the readers about the content, whether it’s an opposing view, or an addition to the content that has already been shared. Your readers will prefer to enjoy a well written installment to your blog, rather than lose interest because you waffled on just for the sake of keeping the flow of traffic on the site. This break between posts provides you with an opportunity to formulate your next post, conduct some research into any feedback that might have been submitted, and builds the anticipation for your reader(s), in essence, less is more.
One area that blogs and other social media share, is the importance of visual stimuli. A visually appealing article that has links to other blogs or articles that are related to your content can help to keep the readers interested. Instead of inundating them with raw information, try to include visual aids, like pictures and/or links to videos and articles. Obviously, these visual stimuli must have relevance to your content and help to reinforce your point, and it’s a great way to break up the monotony of reading for your audience and allows them to see that you entertain the point of view of other articles and/or blogs that you have posted links to.
Jamie Langlois is a junior at the University of South Florida. She is working towards her degree in Finance. Jamie has 10 years experience in a professional environment.